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Book A TableWhy is the Guest Experience So Important in a Restaurant?
A personalised guest experience is the foundation of any successful restaurant. A restaurant’s identity no longer revolves only around its menu and celebrity chef. Today’s guests expect a memory every time they eat out these days. To be successful, your restaurant must offer each customer a unique experience that encourages repeat business.
The world’s greatest restaurants are learning to incorporate new technologies so they can acquire useful information about their customers and their business. Though technology can’t replace a manager or waiter who has great experience in managing relationships with customers, it can help improve the quality of the guest experience, especially when it comes to personalisation and familiarity.
Let’s find out why it is more important than ever to make your customers feel like a star and then see where your restaurant’s future is headed.
What is Guest Experience? Why is it important?
The relationship between a restaurant, bar, bistro, or cafe and its customers is known as the guest experience. It combines the restaurant’s reservation process, communication (from booking to post-visit), the quality of the cuisine and beverages, and the physical space offered by the restaurant to the overwhelming feeling of the customer.
When a guest has a memorable and positive experience, you begin to build a loyal relationship. But if the experience doesn’t match expectations, you lose a customer. Thus, creating and maintaining a relationship with customers is crucial to gain success. Let’s see why?
Today, the actual guest experience starts before the guest enters your restaurant, from the time they search on social media and book a table, and it continues till they share their experience. That is why increasing guest satisfaction is directly connected with business performance.
A great customer experience increases their satisfaction and there is a likelihood that they may revisit your place. This in turn boosts your earnings and results in marketing for your business.
- 60% of guests who had a good experience at your restaurant planned to return = More loyal customers
- 39% are likely to spend more on a personalised experience and +30% more than the average guest = High revenue per visitor
- 41% of people will recommend their fantastic experience to their friends and family = An increase in word-of-mouth publicity and restaurant awareness
Creating compelling content across social media, from menu item probability and table seating configuration to staff productivity and offering a great reservation experience can help form a magnificent identity for your restaurant among customers. But the ultimate question for a restaurant owner is what overwhelms the customer. Let’s find out in detail here.
What Makes a Great Guest Experience in a Restaurant?
Being an entrepreneur, if you are enthusiastic about what you do to impress your guests, you invest time and effort into making sure that each customer experiences more than simply a delicious plate of food. You ensure that they are made to feel welcome, inspired, and eager for their next visit.
You probably use several platforms and extra staff to manage each encounter with your diners, including one for booking reservations, one for getting in touch with and keeping track of customer information, one for branding and marketing, and yet another POS for payment processing.
Your staff will be equipped with all the resources necessary to manage your restaurant, as well as the knowledge and information needed to take decisive action, offer wonderful guest experiences, and develop strong relationships with patrons.
However, the intensity and feelings that go along with, the experiences are still up to you to cater for your guests.
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